The world bombards us with visual information every day. From the packaging that catches your eye at the grocery store to the website that compels you to click, graphic design plays a powerful role in shaping our behavior. But how exactly does it work its magic? Let’s delve into the fascinating intersection of graphic design[…]
By Madison Bennett, Associate Content Creator In part 1 we talked about the main psychological factors you need to consider when you’re building your brand to ensure its success. In part 2, we’re going to take a deep dive into the specifics of those to help you build the brand of your dreams. Color This[…]
By Madison Bennett, Associate Content Creator So, you want to build your brand, but… where do you start? Whether you’re running a small business or a large company, understanding how consumers think is the secret sauce to success. In order to appeal to your consumer, you need to understand the psychology around purchasing and what[…]
In the world of design, everything matters. Each color, space, shape, and angle presents an opportunity to tell a story about many things; from yourself to a company and your products, to your history, mission, and beyond… Even a seemingly basic decision like choosing the right typeface makes a world of difference in shaping[…]