What is Behavioral Intelligence? For anyone who participates in training with us, works with our marketing division, or simply has a conversation with one of our team members, you will hear the term Behavioral Intelligence. It’s the foundation of our company and it guides everything we do. With that said, you might be wondering what[…]
While many people consider having a website for their business a necessity in today’s digital world, few consider what the purpose of it is. Purpose drives strategy; without a central purpose to your website, there is a chance you are wasting your best opportunity to connect with customers. In our 15 years of building websites,[…]
2020 is a year that set the world ablaze – literally and figuratively. Whether you began 2020 considering yourself tech-savvy or not, COVID-19 has pushed many businesses, schools, and people to go online in a whole new way. This year has revealed just how much social media has changed and what social media consumers truly[…]
By Madison Bennett, Associate Content Creator In part 1 we talked about the main psychological factors you need to consider when you’re building your brand to ensure its success. In part 2, we’re going to take a deep dive into the specifics of those to help you build the brand of your dreams. Color This[…]
By Madison Bennett, Associate Content Creator So, you want to build your brand, but… where do you start? Whether you’re running a small business or a large company, understanding how consumers think is the secret sauce to success. In order to appeal to your consumer, you need to understand the psychology around purchasing and what[…]
In the world of design, everything matters. Each color, space, shape, and angle presents an opportunity to tell a story about many things; from yourself to a company and your products, to your history, mission, and beyond… Even a seemingly basic decision like choosing the right typeface makes a world of difference in shaping[…]
Social Media Trends 2020 Each year social media trends come and go, and we find more and more people using social media. Older generations now have and are highly engaged on Facebook. Fifteen-year-olds are going viral on TikTok and are being sponsored to create content for companies. At the same time we have a lot[…]